This role will serve as a key marketing resource working closely with a cross-functional team tasked with launching and growing a blood safety franchise. To accomplish this, the Senior Marketing Manager will help spearhead marketing efforts to commercialize new products targeting blood donor screening, including opportunity analysis, launch planning, transitioning products from development to the market, customer requirement definition, and overall market development. Post launch, this role will be tasked with helping to oversee all account management and technical support activities. Activities also include developing long term product forecasts along with an in-depth competitive assessment.
The physical demands described within the Position Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Travel approximately 35%.