Oxford Immunotec, Inc.

  • Sr. Product Manager, TB

    Job Location US-MA-Marlborough
    Posted Date 2 weeks ago(2 weeks ago)
    ID
    2018-1946
    # of Openings
    1
    Department
    Marketing
  • Overview

    The Sr. Product Manager, TB is a key player within the US commercial organization.  He/she is responsible for executing US marketing plans for Oxford Immunotec’s tuberculosis (TB) products and services.  The US TB business is currently the largest contributor to Oxford’s global revenue and the company is continuing to invest to drive additional growth.  

     

    This position is responsible for driving execution of the US TB marketing plan to deliver key commercial goals including revenue and profitability.

     

    In addition, the Sr. Product Manager will lead new product launches and play a key role in developing and launching new test services programs.  He/she will work closely with Strategic Marketing, Marketing Communications, Medical Affairs, Laboratory Operations, Finance, Sales and Customer Excellence teams to drive growth in the US TB business.

    Responsibilities

    Primary responsibilities may include:

    • Lead revenue growth for Oxford Immunotec’s TB product line
      • Expert for product and competing technologies
      • Resource to internal and external customers
      • Address commercial or implementation needs
    • Develop Oxford Diagnostic Laboratories and product brands
      • Develop value propositions for new and existing customers
      • Create plan to communicate with key stakeholders
      • Develop positioning, messaging and targeting to maximize product revenue
      • Create sales tools, including collateral, iPad apps, web content, etc.
    • Develop and implement innovative service offerings to meet customer unmet needs and drive product penetration
    • Lead Marketing and Educational Initiatives, for example:
      • Leverage market data to drive business decisions
      • Create training tools including clinical and product-related material
      • Deliver training internally or with customers
    • Provide support to field sales
      • Develop effective tools to aid in buying process (e.g. cost-models, implementation kits, etc.)
      • Recommend and drive implementation of product enhancements that support with the buying process
      • Develop optimized messaging and positioning for multiple customer segments
      • Train field sales on appropriate positioning and messaging
    • Follows all company safety policies & other safety precautions within work area
    • Regular attendance and timeliness is essential

    Qualifications

    • 7-10 years’ experience, including product marketing experience with medical, diagnostics and/or laboratory services
    • MBA preferred
    • Sales experience with large hospital institutions and/or diagnostic testing a plus
    • Strong analytic and project management skills
    • Proven track record managing and supporting a commercially available medical device or diagnostic
    • Ability to work independently and on a team
    • Ability to take complex information (e.g. clinical papers, package inserts, etc.) and translate into training material and collateral
    • Strong written and oral communication skills
    • Ability to travel up to 30% of time

     

    PHYSICAL DEMANDS: 

    The physical demands described within the Position Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is regularly required to be independently mobile.  The employee is also required to interact with a computer, and communicate with peers and co-workers; 30% travel required.

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